Where Australia builds pools.

The family planning one. The builder pouring one. The bloke selling a pump. One platform runs the lot — from the first quote to the last warranty.

Free for homeowners · 30-day free trial for builders · AI drafts, people decide
One job on Poolified this fortnight
Brief submitted — 7m × 3m concrete, sloping block

Drafted with Poolified AI ✦ budget range and side access included

Homeowner
Quote sent — $84,900, start in June

References the brief's access width

Builder
Waterline tile confirmed — Ocean Mist

Chosen in the client portal, within allowance

Homeowner
Variation signed — extra tap point, $740

Priced and signed before the work started

Both
Progress claim 4 — shell poured

Stage complete, variation rolled in

Builder
Up to 4 quotes per briefFrom licence-checked builders
Verified, every timeLicence and insurance, re-checked
Pro runs the buildSelections, variations, claims
No commission, everBuilders pay a subscription, not a cut

Every pool is two jobs.

The one the homeowner sees, and the one the builder runs. Most platforms stop at the lead — Poolified carries both all the way to handover.

What the homeowner sees
What the builder runs — Poolified Pro
One brief, written once

Your pool, your yard, your budget — a guided 10-minute brief, with help if you want it.

1
The full picture, before you pay

Budget range, pool type, access width, powerlines. You decide if it's your kind of job.

Up to four real quotes

Formal, comparable quotes from verified builders — not three missed calls and a guess.

2
Quotes that reference the brief

You're quoting a job you chose, with the details already in hand.

Choices confirmed in your portal

Pick the tile, see the price difference, confirm it. Timestamped and locked.

3
Selections with real allowance maths

PC items tracked properly. No three-week text thread about a waterline tile.

Watch the build move

Progress, photos, weather days — you see what's happening and what's next.

4
Variations signed before work starts

Site logs as you go. The extra tap point gets priced, signed, then built — in that order.

Every warranty, years later

Pump, chlorinator, tiles — one register that’s still there when you need it.

5
Claims tied to completed stages

Handover done properly, the final claim at full value, nothing held back.

Poolified Pro The builder's side of the platform

The arguments you never have to have.

Most pool software is generic building software wearing floaties. Pro is built around the moments that actually go wrong on a pool job — the unsigned variation, the tile picked by text message, the claim nobody can reconcile.

  • Selections with real allowance and PC item maths
  • Variations signed before the work starts
  • Progress claims tied to completed stages
  • Site logs you dictate — Poolified AI sorts them
  • A client portal where choices get confirmed
  • Warranty register that outlives the handover
See what Pro does
30-day free trial on a real job.
No card to start, cancel any time.
Riverside Dr — plunge pool, week 6 Live project
Variation — extra tap point, $740

Raised on site Tuesday · priced from the catalogue

Signed by client
Waterline tile — Ocean Mist

Confirmed in the client portal · within allowance

Locked
Progress claim 4 — shell poured, $18,400

Stage complete · approved variation rolled in

Ready to send
Site log — Thursday

"Heavy rain, no pour. Sparky rebooked Monday." Dictated from the ute — sorted by Poolified AI.

On record
Timestamped, signed and in one place — when someone asks in March, it's there.

One platform, three ways in.

Use the piece you need. They're better together, but nothing forces you.

Homeowners

The quote engine

A guided brief, matched to up to four licence-checked builders in your area. Free for homeowners.

Start your brief
Builders

Poolified Pro

Selections, signed variations, progress claims, site logs and a client portal — the job, run properly.

See what Pro does
Everyone

The help centre

Plain-English guides for every step — from writing your first brief to comparing quotes to handover day. No jargon, no sales pitch.

Browse the guides

The pool platform with AI in its toolbelt.

Homeowners get help writing a brief a builder can actually quote. Builders dictate a site log from the ute and watch it sort itself. Quote notes drafted from the brief, ready to check and send.

AI drafts. People decide.
It's a sloping block, maybe 7 metres by 3, concrete I think
✦Noted — 7m × 3m concrete pool, sloping site. That slope matters for cost: has the yard got machine access down the side?
About 2.4m past the carport
✦Perfect, writing that in. Builders can bring a standard excavator through 2.4m — that keeps your quotes sharper.
The builder panel

The panel is forming now, across Australia.

Builders are joining in every state, with a capped number per region — so every brief gets quoted properly, and every builder on the panel gets seen in their own patch.

  • Licence and insurance verified before you're listed — the bar every panel builder clears, and the reason homeowners trust the quotes.
  • Read the full brief before you pay for it — budget, access, powerlines, timeline. Quote the jobs that suit your gear and your calendar.
  • Pro runs the job after you win it — selections, signed variations, progress claims and a client portal, built for pools.
30 days free
try Poolified Pro on a real job — no card to start
Join the builder panel
Verification usually takes a day or two.

Where Australia builds pools.

Whether you're planning the pool or building it, this is where the job runs straight.